...and multiply

The "Go Fourth" campaign launched by Alistair Campbell et al is extremely odd. In colloquial English the expression "Go Forth" invites the immediate retort "and multiply" which as we all know is a euphemism for a more robust phrase of Anglo-Saxon derivation, and one with which Campbell is not unfamiliar. Not a happy choice, I would have thought. Not only that, but "Go Fourth" rather unhelpfully reminds the voters that Labour will indeed be up for a fourth term in the next election, and while Labour partisans would welcome a fourth term, many ordinary voters may think this is too long for one party in power, or that it is "time for a change". Finally, the line-up hardly inspires: Campbell (unscrupulous spin doctor), Glenys Kinnock MEP (the whole bloody family seems to have boarded the European gravy train at one time or another), John Prescott (shagger extraordinary, stranger to the English language, pugilist of note), and Richard Caborn (who he? Google says a Sheffield MP who is to be "Britain's" ambassador for the 2018 football World Cup bid. So: a sports bureaucrat). "...and multiply" is the most likely response to their efforts.